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32 Years
experience
Your Trusted Travel Franchise Partner
Founded in 1994, Cruise Planners revolutionized the travel industry by pioneering the home-based travel advisor franchise model. As the nation's largest travel agency franchise network, we combine 30 years of industry expertise with cutting-edge technology to empower entrepreneurs to build successful home-based businesses. Our comprehensive support system includes award-winning marketing strategies, personalized coaching, and advanced booking tools that enable franchise owners to sell a full spectrum of travel productsfrom cruises to all-inclusive resorts. With a 99% franchisee satisfaction rating and over $2 billion in annual travel sales, we provide unmatched purchasing power and commission rates. Our proprietary training programs, including STAR University, equip new business owners with the skills needed to thrive in the travel industry while maintaining work-life balance.

As a leader in travel franchising, we maintain exclusive partnerships with top-tier cruise lines and travel providers, ensuring our franchisees have access to the best deals and incentives. Our commitment to innovation is demonstrated through our mobile-first platform that allows business owners to operate from anywhere globally. Unlike traditional travel agencies, our corporate office focuses solely on supporting franchisees rather than competing with them. This dedication to franchisee success has resulted in consistent recognition as Entrepreneur magazine's #1 travel franchise for over two decades.
Services
Travel Agency Franchise Training Programs Marketing Support Mobile Technology Booking Systems Travel Insurance Sales Cruise Sales Land Tour Sales Hotel Reservations Franchise Coaching
Details
  • Year established: 1994
Highlights and features
  • We offer 30 years of proven success as the #1 travel franchise
  • Our proprietary technology enables true remote business operations
  • We provide award-winning marketing materials and lead generation tools
  • Our franchisees receive comprehensive training through STAR University
  • We maintain exclusive partnerships with top cruise lines and resorts
What people say
Award-winning marketing Flexible work schedule Comprehensive training High commissions Life-changing opportunity
Services
Travel Agency Franchise
Our home-based travel agency franchise provides entrepreneurs with a complete business solution. Franchisees gain access to exclusive industry partnerships, competitive commission structures, and proprietary technology platforms. The program includes initial training and ongoing support to help business owners succeed in the travel industry.
Training Programs
Our comprehensive training initiatives include STAR University's week-long intensive program and ongoing coaching. These resources cover travel industry fundamentals, sales techniques, and business management strategies. The curriculum prepares franchise owners with no prior experience to build successful travel businesses.
Marketing Support
We provide franchisees with award-winning marketing materials and lead generation tools. This includes direct mail campaigns, digital marketing assets, and personalized website creation. Our marketing strategies have helped franchise owners achieve exceptional sales growth and client acquisition rates.
Mobile Technology
Our mobile-first platform enables business operations from any location. Features include booking systems, client relationship management tools, and real-time access to travel inventory. The technology suite supports both franchise owner efficiency and client satisfaction through modern digital solutions.
Industry Partnerships
We maintain exclusive relationships with leading cruise lines, resorts, and travel providers. These partnerships deliver preferential rates for franchise owners and their clients. The network includes access to special promotions, familiarization trips, and incentive programs unavailable to independent travel agents.
People
Laura De La Horra
Franchise Owner
Former finance professional who transitioned to full-time travel entrepreneurship, achieving work-life balance while growing a successful agency.
Debra Kerper
Franchise Owner
Transformed personal travel passion into a thriving business with industry-leading success metrics and client satisfaction.
Michelle Fee
CEO
Founder with 30 years of travel industry leadership, pioneering the home-based franchise model and maintaining ongoing business innovation.
Adriana Matos
Franchise Owner
Balances special needs parenting with business ownership through the flexible franchise model's work-from-anywhere capabilities.
Randy Hobday
Franchise Owner
Successfully transitioned from retirement to full-time entrepreneurship, building a family-operated travel business with exceptional growth.
Questions
How much can I earn as a franchise owner?
Earnings vary based on effort and market conditions, with top performers earning six-figure incomes through competitive commissions.
What support will I receive after training?
Ongoing business coaching, technology updates, and marketing support with dedicated account management for continuous growth.
Can I sell more than just cruises?
Yes, franchisees sell complete travel packages including land tours, resorts, insurance, and transportation through Cruisitude partnerships.
How soon can I start after signing?
Most owners launch within 60-90 days after completing STAR University training and initial setup requirements.
Is prior travel experience required?
No, 80% of franchisees start with no industry experience through our comprehensive training and support programs.
What makes Cruise Planners different?
We combine 30 years of experience, exclusive supplier partnerships, proprietary technology, and proven systems for success.
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